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Stories are powerful marketing tools

A Half Day Workshop on Entrepreneurship Marketing and Business Plan Development was organized by DIC at SPA-New Delhi on 7th August, 2019 (Wednesday). The workshop had 2 Sessions.
1. Entrepreneurship and Technological Innovations, and
2. Marketing and Business Plan Development.

The workshop started with the introduction of participants with the speakers. Prof. Dr. Sanjukkta Bhaduri, Dean(R) & DIC Coordinator gave a warm and encouraging welcome to the members  present and felicitated the speaker in Session 1. Mr. Nakul Gupta (Assistant Professor, Information Management) was the speaker from MDI Gurugram and talked about “Entrepreneurship and  Technological innovations”. The session thus ended with individual DIC project discussion and question answer session. Prof. Dr. PSN Rao gave an encouraging  welcome address to the members   present. Prof. Rao also felicitate the speaker of Session 2 i.e., Prof. Harsh Vardhan Mishra from DMS, IIT Delhi. Prof. Mishra speaks on “Marketing and Business Plan Development”. He also  explained the key points for development of business plan such as, partners, activities, resources, value propositions, customer relationships, networking, customer segments, cost structure and  revenue streams.